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‘Globolizados: Road trip’: a solidarity challenge to support associations and patients with blood cancers in Spain

The 'Globolizados' solidarity campaign, developed by Janssen Spain with the social support of the Spanish Society of Haematology and Haemotherapy (SEHH), reaches its seventh edition with the online game 'Globolizados: Road trip'

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Healthcare
Corporate

The 'Globolizados' solidarity campaign, developed by Janssen Spain with the social support of the Spanish Society of Haematology and Haemotherapy (SEHH), reaches its seventh edition with the online game 'Globolizados: Road trip'. This solidarity app seeks to raise awareness of blood cancers and give visibility to people who suffer from them, while it allows players to pass levels of the game to collect more than 64,000 virtual balloons, one for each blood cancer patient currently in Spain. 

Achieving the challenge will result in a solidarity contribution of €40,000 from Janssen to the four patient associations selected in this edition of Globolizados: the Asociación de Pacientes de Enfermedades Hematológicas Raras de Aragón (Aspher), the Agrupación EspañoLa Contra la Leucemia y Enfermedades de la Sangre (Aelclés), the Fundación Canaria Alejandro Da Silva and the Asociación Española de Amiloidosis (Amilo).

To take part, all you need to do is download the free app from Google Play and the App Store, choose a player profile and start collecting solidarity balloons to complete levels. In addition, this year, players can travel around Spain virtually and add their points to a total for their province, so that the game will identify the provinces most involved in this cause.

Since its release seven years ago, 'Globolizados' has managed to collect more than 274,000 virtual balloons, raising a total of €190,000 for 12 patient associations.