Bioeconomy Communication and Stakeholders, engagement in times of COVID-19

The world pandemic crisis changed the way we live, communicate and behave. How this change over affected the work of the CSA projects (Coordination and Support Action) and other players involved the circular bioeconomy communication?

The European Bioeconomy Network, the alliance of nearly 70 EU funded projects dealing with Bioeconomy promotion, communication and support, promotes a Mobilisation and Mutual learning workshop to discuss and share ideas and solutions to maximise the impact of project’s activities in the current times.

The workshop, organised in collaboration with BIOVOICES, aims to stimulate the discussion in light of the Global Bioeconomy Summit (16-20 Nov 2020). It will also provide inspirational ideas and good practices for the future EuBioNet partners’ activities and identify collaboration opportunities among projects and initiatives for the 2021 action plan (responding to the updated 2018 bioeconomy strategy).

Objectives 

Facilitate the awareness and exchange of inspirational good practices

Stimulate a problem oriented discussion on how to overcome the limitation due to safety constrains

Improve the quality and impact of communication and stakeholders engagement activities for the next months

Inspirational case studies

• LIFT – Attracting 1200 stakeholders worldwide through 4 thematic workshops (March 2020)
• BIOVOICES – Social media strategy responsive to trends in public perceptions and during COVID emergency
• Biobridges – #BioHeroes leveraging social media influencers to spread the bioeconomy to large public
• BLOOM – How to overcome the “zoom fatigue”? What online outreach activities might mean from a social learning point of view?
• BioEASTup – How COVID-19 taught us to be more efficient in engaging stakeholders
• BE-Rural – Bridging pandemic challenges for stakeholder engagement – the case of BE-Rural region “Strumica”
• AlpBioEco – Engage local stakeholders in online workshops experimenting participative approaches (e.g. Lego Serious Play)
• POWER4BIO – Title to be defined

How the new projects Allthings.bioPRO, BIOSWITCH and Transition2BIO are planning to deal with the COVID-19 situation in their communication and stakeholders engagement activities?